Every great story begins with a bold vision. A brilliant idea. A fearless group of people united by purpose, determined to build something bigger than themselves.

That is absolutely not what happened here.

We’re really just two brothers without a clue. We pulled our friends and family into the mess, followed every strange idea farther than responsible adults should, and somehow things started happening.

We didn’t plan to build a brand.
We didn’t plan to build a community.
We just started talking.

The rest is beautiful chaos.